Meet Joe Aboud
Industry Titan Turned Entrepreneur, Recently Launched Music Consultancy Firm “444 Sounds” with Heavyweight Clients
After leading some of the music industry’s most prominent marketing and promotions campaigns, industry veteran Joe Aboud has launched 444 Sounds - a leading music consultancy and management firm that oversees strategy and promotion for clients including record labels, distributors, management companies, and artists. 444 Sounds’ official launch was met with industry-wide excitement, earning notoriety in Billboard, Variety, and Deadline. Aboud has since been busy, speaking on a panel at Sound City Liverpool, Music Biz in Nashville, and more.
Joe says of his journey to entrepreneurship, “My journey to entrepreneurship was not a straightforward one, as this wasn't originally something I planned. Artists & managers were approaching me and sharing the gaps they felt existed in the marketplace for a personalized approach to marketing. I launched 444 Sounds to solve that problem, offering a "concierge-style" approach to servicing clients, from developing artists to icons, providing bespoke solutions based on their goals. As a boutique agency, we're able to work hand-in-hand with artists on a daily basis to help support their visions and grow their fanbases. “
Aboud spends his days with a wide roster of heavyweight clients. His current projects include Jordy, a rising queer pop artist who is currently on a nationwide tour. “JORDY's artistry perfectly aligns with what we’re all about at 444 Sounds—empowering bold, independent voices and creating a safe space for artists to thrive. He brings such raw authenticity to everything he does, and his connection with his fans—especially within the queer community—is unmatched. His music resonates because it’s real, vulnerable, and unapologetically him, and supporting artists like JORDY is exactly why 444 Sounds exists.
While it’s always rewarding to see milestones like rising streams or viral moments, the most powerful thing is witnessing the connection he has with his fans in person. At his shows, you can feel this undeniable energy; they’re true safe spaces where fans feel seen and celebrated.
At 444 Sounds, we’re dedicated to not only helping independent artists from marginalized communities shine but also reshaping the music industry to prioritize fearless creativity and meaningful connection. JORDY embodies everything we stand for, and it’s been an honor to support his journey” Aboud says of his work with JORDY.
Aboud is also flexing his marketing muscles with fan-favorites like Julia Fox, Jung Kook, Enrique Iglesias.
He is followed by a vast resume of previous work with industry titans to provide 444 Sounds’ services to a wide array of artists, both signed and independent. He most recently led marketing and streaming for independent label HITCO, working with artists such as 2x GRAMMY Award-Winner SAINt JHN, Jennifer Lopez, Dixie D’Amelio, and the Dalai Lama (yes, you read that correctly) and managed the acquisition of HITCO under Concord Music Group. While at Atlantic Records, he facilitated marketing plans for GRAMMY-Award winning & nominated projects including Elderbrook and Anitta, as well as multi-platinum artists Clean Bandit, Skrillex, David Guetta, Cash Cash and more.
Credit: Sophie Sahara