Apple Music Veteran Izzy Parrell Joins 444 Sounds as Director of Streaming & Digital Partnerships
Industry Titan Turned Entrepreneur, Recently Launched Music Consultancy Firm “444 Sounds” with Heavyweight Clients, Speaks About The Uncertain Future of Digital Promotions
New York, NY — May 5, 2025 — 444 Sounds, the rapidly growing artist/label services and management firm founded by industry veteran Joe Aboud, proudly announces the addition of Izzy Parrell as Director, Streaming & Digital Partnerships.
Parrell joins 444 Sounds following a distinguished tenure at Apple Music, where she helped shape the platform’s global editorial voice, specializing in Viral and Pop playlist curation. With a strong reputation for bridging cultural storytelling with data-driven strategy, Izzy brings a forward-thinking approach to streaming and fan engagement.
As part of Apple Music’s Global Programming team, Parrell worked across Viral Hits, the platform’s first artist-led playlist dedicated to showcasing the biggest viral tracks each week. The playlist not only secured broad social support from artists and fans alike, but also climbed to the Top 10 on Apple Music’s charts in major markets. Her work also includes key contributions to Apple Music’s 100 Best Albums list, a definitive editorial moment recognizing some of the most influential records of all time.
In her new role, Parrell will oversee all streaming and digital partnership strategies at 444 Sounds, amplifying the firm’s commitment to long-term artist development and meaningful fan connection across their diverse roster of talent.
“I'm beyond excited to join 444 Sounds at such a pivotal moment.” said Pharrell “This team is reshaping the future of digital strategy in today’s ever-evolving music landscape, and I’m honored to be part of a mission that champions creativity, culture, and community.”
444 Sounds has quickly emerged as a trusted leader in music marketing and artist management. With a client roster that includes fan-favorites like JORDY, ADÉLA, and Michaela Jaé, and a résumé that spans major successes at HITCO and Atlantic Records, Aboud and his team continue to shape the future of music promotion. “Izzy brings not only elite streaming experience but also a visionary perspective on digital storytelling,” said Aboud. “Her insights will be instrumental as we continue helping artists build sustainable, direct-to-fan ecosystems across multiple platforms.”
Parrell’s track record also includes impactful digital campaigns for artists like 4x GRAMMY-nominated country star Mickey Guyton and Elijah Blake, blending platform trends with authentic storytelling to drive fan engagement.
444 Sounds was founded with the belief that fearless creativity, diverse representation, and deep artist-fan connections are the future of the music industry — and Parrell’s addition underscores that mission.
About 444 Sounds
Founded by Joe Aboud, 444 Sounds is an artist/label services and management firm that partners with labels, distributors, managers, and artists to craft innovative digital strategies and elevate promotional efforts. Since its launch, the company has received coverage from Billboard, Variety, and Deadline, with Aboud becoming a featured speaker at major industry events including SXSW, Music Biz, Digilogue Days, Sound City Liverpool, Trends Brazil, and universities including Berklee School of Music, Syracuse, and Drexel.
Media Contact:
Olivia Shalhoup, Amethyst Collab, olivia@amethystcollab.com
