About Olivia Shalhoup

The Founder and Director of Amethyst.

An early believer in the power of social media for artists, Olivia currently serves as the Digital Lead for Trippie Redd among others, and works with label partners Warner Music, Sony Music, 10k Projects, and Internet Money. She began her journey in the music industry as an intern at Carpark Records in Washington, DC, working with artists like Toro y Moi and Cloud Nothings. She cemented her passion for hip hop music while working with artists like Pusha T and Nipsey Hussle at the Jay-Z and Diddy-founded nonprofit HipHop Caucus. Olivia honed her talents at Maverick Management subsidiary Jarjour Co where she began as an A&R Intern, and quickly discovered her strength in creative marketing and social media. Olivia is now a Digital Lead with artists around the world. She is also the Founder and Director of Amethyst Collab, home of the music industry’s first all-women digital panel series where she moderates panels with high profile women from all segments of the music industry. 

Olivia writes a weekly column, Rollout Roundup, where she ranks and critiques the best marketing rollouts of each week, which emassed an impressive 10,000 readers in less than a month. 

PRESS:

Read about Olivia in Billboard 

Read Olivia's Audiomack interview

Read Olivia’s interview with Clio