About Us

AMETHYST is a collective of women in the music industry founded by Olivia Shalhoup. Amethyst’s mission is to advance the position of women in the music industry.

We do this by creating original audiovisual content, curating playlists, hosting a radio show, promoting artists, and fostering community for women in music.  Our goal is to create space for women of color to hold agency over every aspect of the music industry, from behind the scenes to center stage. View all of our creative endeavors under the “Projects” tab.

EVEN NOW music video. Directed by Olivia Shalhoup, Shot and edited by Audrey Wong. An Amethyst Collaborative Media Production.