Creating Amethyst

AMETHYST is the idea I could never quite put words behind. As long as I have been working in and out of the music industry, I have seen a need for something like this. I am well aware that there are countless collectives, creatives, collaboratives out there who aim to do something, whether that be to further themselves in the industry to promote a certain group. AMETHYST exists to provide the space that women of color deserve: to hold agency over every aspect of the music industry. From creative direction, to having their own content be promoted shamelessly, we are here for it all. I am so excited to watch this long-time-coming project grow into the hearts and hands of other people, and to lift each other up through we what know best: music.

Love,

Olivia

AMETHYST Collab