An innovative marketing and public relations agency built for the ever-changing digital world.
Olivia Shalhoup's creative hustle has led her to become one of the most impactful digital strategists in the music industry.
Shalhoup has perfected the consistent generation of the kind of engagement that labels are clamoring for.
The CEO & Founder at Amethyst Collab is one of the most highly coveted assets in music, as her digital marketing agency specializes in cutting edge and highly effective social media rollouts for artists of various sizes.
We specialize in 2 things:
Creative Social Media Content Creation, Strategy, & Channel Management
Cutting-edge Public Relations with a digital media focus
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Capturing and editing social media content
Guide clients to follow social media trends in real time, from content idea generation to execution, with expert copywriting
Create and implement monthly content calendars for artists, post on their behalf
Manage ideating and executing
Assist with content transferring and optimizing between platforms
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Media Relations, crafting a client’s story and telling it through high-end media placements
Manage client branding and image through public relations strategy
Rollout media planning and execution, writing announcements and more
Tracking media coverage, mentions, and public opinion on client activations and day-to-day marketing
Our Work
Clients We Service, past and present.
DIVE INTO OUR SERVICES:
Social Media Strategy & Management
What we do:
Full service social media agency. Rollout planning, brand strategy, creative direction, creative strategy, social media strategy, content creation and editing, and day-to-day posting. Campaigns across TikTok, Instagram, Reddit, YouTube, and more emerging platforms.
Who it’s for:
Artists, labels, TV shows, entertainment or lifestyle brands.
Some client milestones:
Check out our work with Trippie Redd, Ashanti, Coco Jones, Muni Long, Vybes CBD drink, Stripped Skincare, and many, many more.
Public Relations
What we do:
Our approach to Public Relations focuses on 2 things: traditional editorial placements, and digital media integration.
This means, we can meet fans where they’re at, while still producing top-tier media placements for artists of all sizes and genres.
Who it’s for:
We run successful PR campaign for music artists, record producers, music executives looking to enhance their business presence, fashion brands, and more.
Some client milestones:
Check Brooklyn-based independent pop artist LEXXE on Wonderland, Filipino-Norwegian R&B artist HILLARI on Billboard,
Fan Page Creation
What we do:
We create team-run “fan pages” where artists can achieve high-reach content without having to use their own channels.
Who it’s for:
Artists who have a strong fan base, but are particular about what content goes up on their own accounts. Also great for labels looking to capitalize of the success of their marquee artists for their new and rising signees.
Some milestones:
Check out Kim Kardashian using our sound from Thee Purple Room fan page, one of many mega-viral Rema videos on AfroBeats Source, or Twitter’s favorite R&B girlies page.
Influencer Relations
What we do:
Create influencer-led digital campaigns engaging new fans and trends on TikTok and Twitter (X).
