An innovative marketing and public relations agency built for the ever-changing digital world.
Olivia Shalhoup's creative hustle has led her to become one of the most impactful digital strategists in the music industry.
Shalhoup has perfected the consistent generation of the kind of engagement that labels are clamoring for.
The CEO & Founder at Amethyst Collab is one of the most highly coveted assets in music, as her digital marketing agency specializes in cutting edge and highly effective social media rollouts for artists of various sizes.
We specialize in 2 things:
Creative Social Media Content Creation, Strategy, & Channel Management For Artists and Public Figures
Secondary Channel Marketing: Fan Pages, Reddit and Discord, Emerging Platforms
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Capturing and editing social media content
Guide clients to follow social media trends in real time, from content idea generation to execution, with expert copywriting
Create and implement monthly content calendars for artists, post on their behalf
Manage ideating and executing
Assist with content transferring and optimizing between platforms
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Creation and management of fan pages, used to promote either an artist or a label roster.
This is a great secondary promotion channel for when an artist doesn’t like to post on their own pages, or when small artists need the boost of bigger artists’ fans.
Our Work
Clients We Service, past and present.
DIVE INTO OUR SERVICES:
Social Media Strategy & Management
What we do:
Full service social media agency. Rollout planning, brand strategy, creative direction, creative strategy, social media strategy, content creation and editing, and day-to-day posting. Campaigns across TikTok, Instagram, Reddit, YouTube, and more emerging platforms.
Who it’s for:
Artists, labels, TV shows, entertainment or lifestyle brands.
Some client milestones:
Check out our work with Trippie Redd, Ashanti, Maiya the Don, Muni Long, Vybes CBD drink, Stripped Skincare, and many, many more.
Fan Page Creation & Management
What we do:
We create team-run “fan pages” where artists can achieve high-reach content without having to use their own channels.
Who it’s for:
Artists who have a strong fan base, but are particular about what content goes up on their own accounts. Also great for labels looking to capitalize of the success of their marquee artists for their new and rising signees.
Some milestones:
Check out Kim Kardashian using our sound from Thee Purple Room fan page, one of many mega-viral Rema videos on AfroBeats Source, or Twitter’s favorite R&B girlies page.
Influencer Relations
What we do:
Create influencer-led digital campaigns engaging new fans and trends on TikTok and Twitter (X).
