Gabriela Gironas Leads the Charge at the Intersection of Entertainment, Technology, and Creator Strategy

LOS ANGELES, CA – Gabriela Gironas (they/them), a trailblazing entertainment and technology executive, continues to redefine the creator economy with a dynamic career dedicated to innovation, authenticity, and equity. Recently named a Forbes 30 Under 30 honoree, Gironas is widely recognized for their transformative impact across talent partnerships, brand strategy, and digital innovation.

With over thirteen years of experience at leading companies including YouTube, Reddit, Fender, Human Re-Sources, and Q&A, Gironas has become a sought-after architect of data-driven, story-led partnerships that bridge talent and brand goals. Now serving as Senior Director of Creator Strategy at Wasserman Entertainment, Gironas oversees creator-first campaigns for powerhouse brands such as Google Play and Taco Bell—developing marketing frameworks that resonate with audiences while delivering measurable business outcomes.

A steadfast advocate for marginalized creators, Gironas has driven landmark partnerships with globally renowned artists including BTS, Isaiah Rashad, and Arlo Parks, as well as digital culture icons like T-Pain and Therapy Gecko. Their cross-platform expertise has shaped strategic initiatives from Reddit’s creator programs to YouTube’s partnership expansion across North America and EMEA.

"Technology is only as powerful as the stories it helps tell," says Gironas. "I’m passionate about building systems that support creativity, drive culture, and center underrepresented voices."

Their dedication to systemic change has earned them accolades such as the Music Business Association's Agent of Change Award. Beyond corporate impact, Gironas serves on the Board of Directors at Industry In Spanglish and as Global Chair of Diversity, Inclusion & Community at Women In Music. They also mentor the next generation of leaders through organizations like SheSaid.So and the BPI Grow Tech Incubator.

A frequent speaker at global conferences including SXSW, Music Biz, ASCAP Experience, and the ShowUp Action Summit, Gironas continues to shape the future of digital partnerships with forward-thinking insight and deep-rooted purpose.

From advising start-ups like ShowUp, ArtistVerified, KYD Labs, and Showcase to nurturing emerging talent through Keychange U.S., Gabriela Gironas remains a powerful force in transforming how creators, platforms, and brands connect in today’s evolving entertainment landscape.

Connect with Gabriela: Instagram | LinkedIn

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