Sam Saideman Is Leading A Merger of Music and Creator Economy at Innovo Management
The pioneering leader is ready to charge forth in 2026.
Sam Saideman is the Co-Founder and CEO of Innovo Management, a leading music and creator management company executing 100+ promotional campaigns monthly across the entertainment industry. A Recording Academy member since 2020, Sam has built Innovo into a powerhouse that earned recognition in Music Ally's Best Marketing Campaigns of 2024 (Influencer Marketing category) and landed him on Business Insider's Top Influencer Managers list in both 2023 and 2024. With experience that ranges from performance and booking to publishing and marketing for a global distribution company, Sam has a wealth of experience that he leverages in his daily management strategies.
COMPANY & ROSTER ACCOMPLISHMENTS
Under Saideman’s leadership, Innovo directly manages an exclusive roster of musicians and influencers including industry titans Jillian Webber, Ni/Co, Samantha Eve, and Narjesse. The innovative talent agency specializes in content creators who offer top-of-the-line brand partnerships alongside music collaborations. Innovo’s roster of talent has kickstarted some of music’s most successful campaigns on TikTok, being part of the sound campaigns for an average of over 23% of all Billboard Hot 100 songs over the past two chart cycles.
Through Saideman’s guidance, his roster has reached many milestones rarely celebrated by content creators, such as collaborating in-person with Paris Hilton and bbno$, headlining tours in China, and even launching product lines.
Notably, Innovo’s roster has broken records for artists like DC the Don ("Get Naked") via Broke Records, and secured brand deals with massive global brands like Sephora, Universal Parks, Domino's, SunnyD, Raising Cane's, March Madness, McDonald's, M&M'S, Dermalogica, Coach, and many more. Saideman has led the charge on live influencer collaboration events with chartbreaking artists like That Mexican OT as well as Rêve and Preston Pablo. Many of these campaigns were pioneering in a time when the value of influencer collaborations on the music industry was undervalued, with Innovo leading the charge on the merger between music and creator economy success.
Previously, Innovo's agency division executed campaigns for Universal Music, Epic Records, Big Machine, Verve Records, and Fortune 500 brands, with Saideman personally overseeing marketing budgets for priority projects featuring Meghan Trainor, BIA, Jon Batiste, Jelly Roll, Hannibal Buress, Matt Hansen, Mod Sun, and Derek Hough.
FOUNDER STORY
Beyond his operational role, Sam serves as an advisor for Algorhythm and pre-seed investor in JamFeed, positioning himself at the forefront of music technology innovation. His entrepreneurial excellence earned him three Young Entrepreneur of the Year nominations from the Nashville Chamber of Commerce and Nashville Entrepreneur Center (2015, 2016, 2019), along with recognition from President Barack Obama and Nashville Mayor David Briley for his community impact through benefit concerts.
An immigrant from London who moved to New York in 2001, Sam's journey from door-to-door sales at 18 to music industry leader exemplifies his belief that there's no substitute for hard work. After experiencing the pitfalls of the industry firsthand as a signed artist at 19, he co-founded Innovo with Ian Rodriguez to create a company focused on fair treatment and grassroots career development. Today, Innovo manages creators reaching tens of millions of followers while maintaining its founding principle: putting artists and creators first.
Sam is a three-time college dropout who believes in a sink or swim mentality with low barrier to entry businesses. "Innovate to Elevate."
